Why Green Smoke Is Closing

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Why Green Smoke Is Closing
When the justfog vape industry first began, big business stayed away. Vaping was propelled by independent American businesses. And then adult tobacco consumers discovered that they loved to vape! Once vaping started growing exponentially and cigarette sales began falling, then Big Tobacco came knocking. One of the e-cigarette brands that was purchased by a Big Tobacco company was Green Smoke.

Green Smoke made a cigarette style electronic cigarette, also known as an analog style or cigalike. The beauty of a cigalike is that it is simple to use and maintains a look and feel of a traditional tobacco cigarette. As vaping technology advanced, many vapers opted for sophisticated sub ohm vaping devices. Cigalikes fell in popularity. Consequently, very few companies invested in innovating cigalike style products.

The problem is that there is a large number of adult vapers, especially in the 45 and older age group, that prefer cigalikes. They like the simplicity and familiarity. Unfortunately, for the vapers who like cigalikes, the fact of the matter is that big business does not consider them to be significant enough in number to bother with. These are decisions made in boardrooms with shareholders. Individual customer service is an afterthought. Green Smoke customers just aren’t a big enough piece of a multi-billion dollar pie to worry about.