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Altria Closing Green Smoke and Mark Ten. What Now?

Altria has announced that it will be shutting down Green Smoke and Mark Ten e-cigarettes. The giant tobacco company has also announced that it will be seeking to buy an interest in JUUL cheap vape deals. The reason is simple. It all boils down to money and market share.

JUUL has experienced a 941% in the last year. The company has quickly gained 75% of the market share of retail sales of electronic cigarettes. The high nicotine JUUL devices have proven extremely popular. But the FDA has come down on JUUL because of its popularity among teens. Altria has expertise in navigating regulatory matters and will be able to offer that expertise to JUUL.

Altria is desperate to regain market share. They have determined that cigarette style electronic cigarettes are not worth their time. We saw the same thing last month when JUUL suddenly shut down V2 cigs. The cold hard reality is that the large corporate interests that are involved in vaping are not interested in the electronic cigarette customers they have. Instead, they are pursuing the biggest piece of pie that they can. As a result, current Green Smoke and Mark Ten customers will be left out in the cold.