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This is the first in a three-part series on the contextual influence that modern society has on mood swings and addiction, 2) the risk of acceptance, and 3) the possibility of soul renewal through (but not limited to) the therapeutic use of cannabis canada. .


Part I: The Addictive System

"We live in a society full of data, but hungry for wisdom. We are connected 24 hours a day, 7 days a week, but anxiety, fear, depression and loneliness are at the highest level. We need to fix the problem." ~ Elizabeth Kapu'uwailani Lindsey

The "addictive system" (1) is the elephant in the living room. Mood disorders and addiction, like everything else, do not happen in a vacuum. However, we tend to lose the general social 'space' when we focus only on individual issues, such as depression and anxiety or addiction to opioids and social media.

What exactly is this connection?

It is an invisible psychological environment, the backdrop where people involuntarily bend during addiction or suffer from mood swings. The rise in antidepressant prescriptions and the number of suicides outlines the growing dark side of modern society.

It is a complex and interconnected network of public (public) and private companies, adapted to the media in the field of marketing and advertising of information, products and services 24/7: a cacophony of surround sound of targeted messaging designed to shape both public opinion as an increasingly strong consumer mentality.

Some call it propaganda.

Intangible psychological concepts apply to marketing and sales, those that supposedly drive all people: the perceived need for: social status, security, earnings, the right image, having the best, looking good, winning an edge, keeping pace. Day with your neighbor. , expertise, being the first, etc. The advertisements then merge the promise of helping the 'consumer' achieve one of these intangible goals when purchasing your information, product and / or service. The ubiquitous presence of these messages in modern society has been normalized and even welcomed.

How do we get here?

Edward Bernays, from the early to mid-20th century, is probably the person who set the bar for PR and advertising in America. He was the nephew of the well-known psychiatrist Sigmund Freud and, like his uncle before him, Bernays. He believed in the predictability of the human unconscious when it came to the human and psychological motives of self-preservation, security, aggression, and sex.

He passed on what he learned from his uncle to help him start his career in PR and was very successful. Due to his efforts on behalf of the pig industry in 1915, bacon became a cornerstone of the traditional breakfast. In the 1920s, he made smoking fashionable for women by calling cigarettes "freedom torches" to promote the tobacco industry and established fluoride as indispensable for dental care in the 1930s (a waste product of aluminum) for his client, Alcoa Aluminum. (thaw)

Watch this video that says it all: Get inspired

Beware of Part II: Accept the addictive system at your own risk

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