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Is your site ready to face the New Year? ECommerce Articles | December 30 Wholesale NHL Hockey Jerseys , 2004

As we look back at another year, and forward to another, there?s time to reflect on how our websites ... in the last year and decide on what ... need to be made for the New Year ahead.

As we look back at another year Cheap NHL Hockey Jerseys , and forward to another, there?s time to reflect on how our websites performed in the last year and decide on what improvements need to be made for the New Year ahead. This is the first part of a two-part article that looks at 10 things that a website owner can do to improve their websites for the New Year.

Did your site perform as well as it could have in 2004?

If you own an ecommerce store, did it receive as many orders as you?d have liked during the festive period? Did you get lots of support requests asking for further information? Did your site suffer from a high abandonment rate? We all need our sites to be successful and produce a return on investment on the cost of promotion and advertising. However Mark Stone Jersey , it?s easy to be taken in by technology and miss the basics that will help improve the performance of your website, decrease abandonment and increase conversion.

The list below identifies 10 ways in which you can improve your website. All of the improvements can be made without major investment, new technology or the need for additional resources:

1. Ensure that you make your USPbenefits clear on every page
2. Ensure that provide improved ways in which your visitors can contact you
3. Improve the quality of the information on your site such that they can make informed purchasing decisions
4. Ensure that your site is accessible to all visitors and search engines
5. Add new ways of delivering content to 3rd parties
6. Improve conversion through removing unnecessary registration and requests for too much information
7. Offer greater customer service through not only meeting ecommerce regulations but surpassing them
8. Improve the site such that it offers an improved user-experience
9. Stop worrying about page rank and start focusing on customers
10. Take time to understand how visitors use your site and learn from that knowledge

1. Ensure that you make your USPbenefits clear on every page

The Internet breaks down many boundaries. Not only has the Internet made it possible for everyone to trade online Marc-Andre Fleury Jersey , but it has also removed geographical barriers making it far easy to purchase products from overseas. However, as an ecommerce site owner, this leads to increased competition. In the high-street Vegas Golden Knights Jersey , you may have had a handful of competitors. Now, you may have hundreds or thousands. Therefore, it?s necessary to stand out from the crowd and clearly identify your business and websites USPs and benefits. These may be:

Price
Product quality
Service quality
Product knowledge
Product uniqueness
Product availability
Free delivery


No matter what your USPs are Evgeny Kuznetsov Jersey , make sure that they are clearly identified on your website and make sure that these USPs are visitor-focused by asking yourself the question, how does the USP benefit the visitor.

2. Ensure that provide improved ways in which your visitors can contact you

Visitors are bound to have questions regarding the productsservices that you provide as well as about your business. In order to assist visitors make informed decisions, it?s important that you provide the answers to these questions on your site. There are a number of ways of doing this. These include :

Frequently asked questions ? as you receive new questions from visitors T. J. Oshie Jersey , ensure that you add them to your FAQ
About us information
Improved product information


However, it?s clearly not always possible to pre-empt the full range of questions a visitor may ask. Therefore, make sure that you make it easy for visitors to contact you if they have questions. Also Nicklas Backstrom Jersey , ensure that these ways of communicating with you are clearly identified on your website by locating them in the header area of each page. Popular means of allowing visitors to contact you include:

Email
Telephone ? clearly identify the hours that you can be contacted
Contact us form ? an improvement on email as you can direct visitors to include information to enable you to be able to provide an improved service
Live Help ? only provide live help if you are able to support it full time
Call me ? make it easier by calling visitors back at a mutually convenient time
VoIP (e.g. Skype or Vonage) ? save money by using Internet telephony
Ticket-based support
Forums

3. Improve the quality of the information on your site such that they can make informed purchasing decisions

Unless you sell unique products or services, there?s the possibility that you use product information provided by the product manufacturer or supplier. Although this information can be very detailed, in most cases Alex Ovechkin Jersey , it isn?t or the information is targeted more at those selling the product rather than those wanting to purchase it.

Due to the ease in which the information can be used on your site, it?s likely to be used on many of your competitor?s sites too.

Stand out from the crowd and provide personalised content about the products and services that you sell. After all, to be able to sell your products and services Washington Capitals Jersey , you need to be familiar with their use, features and unique selling points. Make sure that the product details you provide include as much information as possible in an easy-to-read and enticing format.

4. Ensure that your site is accessible to all visitors and search engines

Many ecommerce stores remain inaccessible to many visitors and search engines. Given the need to ensure that all websites are accessible to vis

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