By examining prior knowledge for casino gambling

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By examining prior knowledge for casino gambling, 토토사이트this study developed an
extended model of goal-directed behavior (EMGB) in order to identify the
decision-making process of visitors to integrated resort casino. An onsite
survey of casino visitors was conducted at Kangwon Land casino. Structural
equation modeling approach was employed to identify the relationships between
latent variables after developing 카지노사이트추천the proper measurement model. The results of
the EMGB indicate that “desire” had the strongest relationship with visitors’
intentions to visit a integrated resort casino, followed by prior knowledge for
casino gambling and frequency of past behavior. In the model, desire was
determined by mainly anticipated emotions, prior knowledge for casino gambling,
subjective norm, and frequency of past behavior. The results of this study also
reveal that prior knowledge for casino gambling was an important variable in
explaining decision-making process of casino visitors.