Nouvelle innovator's Blog – November 2020 Archive (1)

Difference between Corporate Identity & Branding

To differentiate corporate identity and branding, which are used in marketing, to make the difference between these both is a difficult one as it correlates to each other; I hope you agree.

A corporate identity is a look or visual representation of a business. A corporate identity can be a logo, motto, images. Branding is how a customer’s view of the company after their experience with the respected company. We can…