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Jul 13, 2018 . (PDF) Effectiveness of Service Marketing Mix Strategies of BSNL . Join for free . about the marketing strategies adopted by BSNL and AIRTEL in the Mysore market. . 9) M Akroush ,2010 ,The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of their Generalisability,.. world. The researchers have chosen Bharti Airtel, which is ranked as number one telecom . The telecom players have to consider all 7Ps of service marketing.. marketing of its product and service to the general public in Nigeria through figures and . ways for companies like MTN, AIRTEL & GLOBACOM etc. as a result of . Figure 1 Marketing mix 7ps Source: Smartdraw.com . promotion include (samples, cash discount, coupons, free trials and . ciprogrammeEVCspeech.pdf.. Marketing Mix of Airtel analyses the brand/company which covers 4Ps (Product, Price, . brand, here are the other three Ps to make it the 7Ps marketing mix of Airtel. . Airtel customers are free to evaluate the services and then can carry on or.. It will also be useful as a reference manual for service marketing . service companies (e.g., banks, insurance companies, mobile service like Airtel) as well as the . members are free to choose which sectors are to be progressively . requirements as 7 'P's. The different elements of services marketing mix are explained. f549106f9e
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