How to write a buying guide

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14 Oct 2014 The following are the four most common buyer's guide formulas: Guides for first-time purchases. Some guides tell inexperienced buyers what they need to know about a class of products. Guides comparing two or more products. Guides to product add-ons. Guides for after-purchase use. 18 Jun 2013 'Buying Guide' or 'Buyer's Guide' content are a common SEO tactic You may be writing for existing customers who have come back to your How to Write Buyer's Guides that will transform how blog attracts business. Click through to find out and grab your free buyer's guide worksheet. Recently, a survey was conducted to determine the purchasing decisions of B2B buyers. The findings showed that by the time a prospective customer speaks t. Here at Skimlinks, we tout the buying guide for its powers and with good reason. They help Maybe there's a lesser known holiday you'd like to write about? So here are a few tips for making sure that your customers get all of the details they need. 1. Define your buyer personas before writing your descriptions. A good 17 May 2018 This ecommerce writing guide helps to take some of the confusion and complexity out of making a purchasing decision. And buyers' guides 5 Jun 2018 We write related blog posts that link to the buyer's guide, and link to the posts in the guide itself. It's important that each piece of content offers30 Jan 2017 Here are a few tips: Information and Educational Content. The purpose behind writing buyers guides is to inspire customers to read and to buy. Keep an Eye on the Tone. It is vital that a buying guide is unbiased and neutral. Rich Keywords and SEO Friendly. Images Convey More Things. Easy Browsing. Links for a better 13 May 2017 Just have a look online for niche sites (easy to recognize) and check out how the competition is doing it. You'll surely pick up some fresh ideas. Write down what you like or dislike, if there is information missing and take notes of things you would do differently. Your buying guide will be your pillar article.